How to Plan the Perfect Open House

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Have you ever put in the your time and energy creating the details of an Open House, just to only have five or fewer people attend? Have you encountered a large number of people come to the Open House, and been unsuccessful in converting even one into a purchase or future client? Are you u

Have you ever put in the your time and energy creating the details of an Open House, just to only have five or fewer people attend? Have you encountered a large number of people come to the Open House Kingdom valley, and been unsuccessful in converting even one into a purchase or future client? Are you unsure about the reasons behind why the Open House failed?

 

Open Houses are more important to an agent in the field than ever. A report from 2015 from the National Association of Realtors Home Buyers and Sellers found an increase of 48% in home buyers pointed to their experience at the Open House as an important source for most of their information. The reasons are obvious, for many it's the first time they're getting to experience, smell and feel the home in the flesh. It's also a way to see what other people have to say about the house, which is a powerful impact on the perception of a specific home.

 

I'm Cindy Bishop of Cindy Bishop Worldwide. I pride myself not only on being a successful real estate agent with over 28 years of experience, but also a knowledgeable and helpful trainer and coach. I'm committed to making everyone who gets in touch with me succeed. That's why I've put together the following open house suggestions for you. They are derived directly from my experience along with teaching and coaching some of my colleagues. Make use of them and contact me if you have any questions!

 

Here are the best methods to make your Open House perfect:

 

1. Choose a property that is unique, that is easy to find.

 

There isn't a lot of the option of choosing which house we'll be showing, however, if we have the option of choosing the location of a home to hold open house events Open House event, we should look for properties with these characteristics:

 

* A direct route to them with very few turns. Street names are straightforward, and street signs are easily visible.

 

* Properties that are well kept, and visually appealing from both the outside and the inside.

 

* A house with something like a "conversation starter". It has a unique feature, and is not just four walls. It could be home to an infinity pool or a walk-in closet or even a new kitchen design.

 

* Your signage should be bigger than the real world. On the event day there must be something that will ensure that your signs are noticed even more. Balloons are commonly used, or you could even attempt pinwheels, streamers or even streamers. Be creative, just try to come up with something that is professional but also something that grabs the eye of people and draws attention.

 

2. Plan you Open House event at the perfect date and time.

 

* Don't have your event after dark. Plan your event to end with sunset.

 

* Consider having a separate open house preview for neighbors only. Then, an open-to-the public type of event in the future. The neighbors love this event idea because this makes them feel valued, and they enjoy suggesting people who they think should be living in their neighborhood. This also lets them start thinking of relatives and friends they would like to have close by, and they can are a sales force for you, as well as your advertising team for the actual open house.

 

* If you're hosting an event solely for neighbors, think about bringing out cameras and interviewing them and recording them speaking about the neighborhood. It is something you could add to your website, or even social media channels, or play on repeat during the duration of your Open House. For instance, think about how important it would be to record a testimonial from one of the mothers in your area regarding your school's district?

 

* Don't pick a date and time when there is no availability such as, for instance the majority of people work Monday through Thursday between 8am and 5pm. They may not be free on a Wednesday at 3pm. In addition, they are typically not available during holiday weekends.

 

3. Bring to Your Open House event the right vibe and the more fun, the better!

 

* Music that entertains you could be an option, but make sure it's not distracting and you stay clear of certain types of music or languages that may be offensive. Music may be seen as a means to cover any mechanical or acoustic issues in the house. You must be attentive to the way that music is perceived.

 

A snack is essential! Consider cheese and wine, or beer and wings. The most important aspect about the food is that it has to match what type of community you live in. Hamburgers and chicken fried in the oven don't fit in a million dollar property, however champagne and caviar might not be appropriate for a first-time buyer situation, either. A word of caution; however, if you're serving alcohol at your event be extremely cautious about whom you serve. It is possible to recruit someone from your staff to aid to deal with this. What you do not need is for someone to drink in your open house in the form of a minor, or for someone to drive off over intoxicated and get into an accident. If you're in the right type of environment, serving food that is comforting can be a great thing and makes people feel at ease. Be careful to stay clear of foods that have bad odors or smells, because you don't want to be attributed to the home.

 

It is a good idea to leave a handwritten note that reads "Help Yourself" along with a list of ingredients, to ensure that guests feel they are able to eat the snacks provided without fear.

 

• Consider putting up an interactive slide show or board of your home during various times of the year. You may want to showcase the house during summer like, for instance, if it's January and your backyard and pool are frozen over.

 

• Consider putting together tables, desks, or station that has local information about schools, information about neighborhoods etc. The more information you are able to offer, the better. It is important that guests come to this station and browse through the materials, and ask any questions they want to ask.

 

• Make sure you engage each visitor in a way that they are engaged and are more likely to return.

 

4. Don't just advertise the Open House, create buzz about it.

 

Create an event on social media, then share it to all of your acquaintances and clients, as well with everyone on your email lists. Facebook ads are an excellent way to reach many people in your region who wouldn't have been on your list otherwise. They're also very cost-effective for what it does. You must filter the Facebook advert to show only people in targeted zip codes. It is also possible to un-invite and exclude people who work for other realtors or competing brokerages.

 

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