Even though Cleopatra popularised milk baths more than 2000 years ago, it seems that we are still in love with the white stuff. First off, a TikTok craze has been spreading this summer for putting warm milk to the face in response to a video by user @azian beauti19 that has been viewed over 382,000 times.

The fad is influenced by the skincare routines of Korean celebrities, who assert that using milk as the first step in your skincare routine may heal breakouts, brighten skin, and clarify pores. Additionally, this year has seen the introduction of a variety of new beauty products for the face, hair, and body that focus on moisturizing, exfoliating, and cleansing using formulae inspired by milk. Although sour donkey milk is thought to have been a favorite of Cleopatra's because of its naturally occurring lactic acid, today's new inventions are much more delectable.

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Yes, just as many of us now substitute oat, almond, or soy milk for cow's milk in our coffee, so too is skincare, which takes advantage of the nutritious properties of plant-based milk. Consider Dermalogica's Daily Milkfoliant, a soothing powder exfoliator with crushed oat and coconut milk that activates when it comes in touch with water to produce a milky foam that helps remove dead skin cells without irritating the skin.

Or Fresh's Milk Body Collection, a plant-based relaunch of a collection that the company first introduced in 1996 and was infused with dairy. Instead, vegan-friendly linseed, rice, and Centella milk are used in the 2022 version, which includes a hand cream, body cleanser, and body lotion. These ingredients feed and hydrate skin while also offering a luxurious sensory experience.

According to Lev Glazman, co-founder of the company Fresh, "I got direct inspiration from Cleopatra and we were the first business to pioneer the use of milk in body care back in 1996." "At Fresh, we search the globe for the best natural ingredients to use in our products, but we're also always looking for ways to make those ingredients better. Our three new plant-based kinds of milk—linseed, rice, and Centella—were chosen for their well-known calming, moisturizing, and nutritious qualities. Hyaluronic acid, vitamin E, and niacinamide are among the nutrients these milk combine with to soften the skin and condition it.

Oat beta-glucan and a "desert milk" consisting of Kalahari melon, jojoba, and aloe are used in Goop's GoopGlow Dark Spot Exfoliating Sleep Milk, which exfoliates while also moisturizing with both glycolic and lactic acids (the latter being the OG exfoliator beloved by Cleopatra). And other industries are becoming aware of milk's benefits outside skin care. Brazilian Joia Milky Leave-In Conditioner by Sol de Janeiro provides hair with a hydrating blend of Brazil nut, cupuaçu, and babaçu that leaves previously dry hair satisfied and velvety smooth.

The texture of formulations inspired by milk has a certain pleasant feel to it as well. While Violette FR's Boum-Boum Milk is a toner, serum, and moisturizer in one, packed with probiotics and offering an instant veil of moisture when spritzed onto the skin in all its milky glory, Summer Fridays' ShadeDrops Mineral Milk Sunscreen sinks into skin instantly and makes a great base for makeup. Both are effective in layering with additional products while preventing the stickiness that might result from richer formulas.

With a blend of sunflower oil and meadowfoam, California Lip Milk from Higher Collective gives lips mild nourishment along with a subtle gloss finish. In addition, Fenty Skin, a company that always has its finger on the pulse of consumer demand, has just released its new Fat Water Hydrating Milky Toner Essence, a toner-essence formula with hyaluronic acid, tamarind, panthenol, niacinamide, and more, to jump-start your routine with a healthy dose of plant-based nourishment.