As a personal business coach in The Woodlands and also in my business coaching in Houston the first thing I must do to build trust and rapport is to create a culture of safety. This is true in collaborating with and supporting individuals and groups.
Whether it is the small business owner, a large corporation or individual clients my primary goal is for them to feel safe. If you don’t feel safe you will always minimize your sharing of what is going on that needs to be addressed. In other words, without safety, fear rules. And when fear is your guiding force, whether it be in your business or personal relationships it will ultimately lead to difficult situations because it promotes a lack of trust.
In organizations, this lack of trust creates a culture that will stifle creativity. Why is this important? The only way to remain relevant as a company, a team or organization is to embrace change. When there is a lack of trust and fear dominates people are not willing to change. They think that if they change and don’t do things in a new way correctly, they will be held back professionally or at worst, be fired. Cultures that are punitive are not safe. In this type of atmosphere self-improvement or group improvement is very challenging and as a result, the creativity to bring about change is virtually non-existent. Creativity happens in the area of how to survive, not thrive.
The second thing that happens when the culture is not safe is that efficiency will start to diminish. If there is “Holy Grail” in business, it is a focus on efficiency. When I speak with some of my fellow business coaches in The Woodlands, the topic of efficiency almost always comes up. Yet, in a culture that is not safe, efficiency ends up being sacrificed.
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