In the bustling city of Los Angeles, a beauty supply store was thriving with its wide range of cosmetics, skincare, and hair care products. However, to stay competitive in the ever-evolving beauty industry, the store decided to expand its presence online using BigCommerce. The challenge was to effectively manage their inventory and sales across both the physical store and the eCommerce platform.
The store turned to Retail Pro’s integration with BigCommerce via Octopus Bridge. This integration allowed them to synchronize their inventory, orders, and customer data between their brick-and-mortar store and online shop. The beauty supply store carried thousands of SKUs, so accurate inventory management was crucial to avoid overselling and disappointing customers.
With the Retail Pro + BigCommerce integration, the store enjoyed near real-time inventory updates. This meant that when a product was sold in-store, the stock levels were immediately reflected on BigCommerce, ensuring that customers always had an accurate view of available products. This level of accuracy helped the store maintain customer trust and satisfaction, both online and offline.
The integration also improved the store’s order management process. Online orders were automatically imported into Retail Pro, allowing the staff to process and fulfill them quickly. This automation saved time and reduced the risk of errors associated with manual data entry.
Since implementing the integration, the beauty supply store has seen a 40% increase in online sales. They’ve been able to reach a broader audience, offering their products to beauty enthusiasts across the country. The integration has also helped them manage their extensive product range more efficiently, leading to smoother operations and happier customers.