It is no secret that we are increasingly demanding of our tastes and seek experiences that make a difference. We are emotional beings, so we want to feel and remember what we experience.
Brands know this and are concerned about offering their customers what they want. The paths to reach consumers are multiple and very different, but today, Experiential Events Agency is here to talk to you about experiential events.
Why do we focus on creating immersive experiences?
Before going into more depth about the aspects to take into account when holding an experiential communication event, our dynamic team at Experiential Events Agency defines marketing communication events as face-to-face events organized and planned within the marketing communication strategy of an organization that aim to convey a message about its products, brands or organization to a target audience to provoke a response or reinforce, create or modify an attitude.
Phases of organizing an experiential event
Once the objective and target audience of the event have been defined, the next step is to decide on its format. Among the types of formats, we highlight the following:
- Meetings and Conventions
- Exhibitions and fairs
- Product launches
- Sample events and product tests
- Roaming events
- Open days
- Media-covered events
- Protocol events
Once the format has been decided, the next step our Experiential Events Agency will take is to choose the experiential modules that will make up the event. But what are these experiential modules? They are the aspects that can participate and influence the success of an event and are the following:
Sensory experiences:
They are generated when the use of the senses is encouraged, and this is relevant to the experience. Sensory experiences are achieved by introducing smells, sounds, flavors, visual proposals, or touch. For example, some stores offer snacks on Shopping Night, thus introducing a sense of taste to generate a positive customer experience.
Experiences of feelings (and emotions):
Many of the actions carried out by brands seek to generate positive emotions, such as joy. The Frigo brand in Brazil, Kibon, placed a laughter meter that invited many people to laugh to reach the maximum measurement. The reward for reaching it was flowers, performances, and, of course, ice cream. The laughter of the participants spread to the rest, resulting in a large group of people laughing and having a good time. Here we have the emotion.
Experience and Knowledge:
Experiential Events Agency boasts specialized teams with extensive experience in event planning and execution. Their adeptness in handling every detail, from venue selection to event-day logistics, instills confidence in their capabilities.
360 Strategies for Success:
Our Experiential Events Agency understands that 360 strategies are critical to a successful event. We will integrate all necessary actions to ensure a coherent and memorable experience. This includes coordinating all parties involved and implementing marketing tactics that maximize the event's impact, providing you with a comprehensive approach to event planning.
Point-of-Sale Activations:
In addition to event planning, our Experiential Events Agency can also help you with point-of-sale activations. These activities promote your brand directly in the places where consumers shop, creating a stronger and more memorable connection with them and potentially boosting your sales.
Experiential events agencies can improve your company's image
Organizing well-planned and executed events improves the perception that customers and employees have of your company. A successful event shows professionalism and dedication, which can increase trust and loyalty towards your brand.
Experiential events agency can foster strong relationships
Events are an excellent opportunity to strengthen customer, partner, and employee relationships. You can build stronger, longer-lasting connections by providing a platform for personal interaction.
Experiential events agency can increase visibility and brand recognition
Well-executed events can generate a lot of positive publicity and increase your brand visibility. In addition, they can attract media attention and generate valuable content for your marketing channels.
