During my participation in Ascending Authority, I was faced with something that I knew internally and did not want to recognize: I lacked specialization.

Also, creating marketing strategies is not a "scalable" service. Each project involved more than a month and a half of work and many hours of dedication.

So after some hard reflection with the tutors of the course, I made the decision to hyper-specialize on LinkedIn.

My efforts would be directed towards helping others to achieve the same thing that I had achieved. I would teach everything I had learned in the courses I took with references from this network in the US, and all my real experience based on the best learning that exists: trial and error.

And once my niche was chosen, LinkedIn rewarded me even more.

Through this social network I have achieved new projects, new collaboration proposals, interested partners, clients requesting my services, and a community of people who want to improve in this social network.

The visibility I have gained on LinkedIn has caused visits to my blog to reach 4 figures in the last month. I have reached 1,000 visits per day.

Taking into account that my average daily visit was 150, seeing that they have multiplied by 10 is a great joy.

With LinkedIn, I have reached 1,000 daily visits and 45 subscribers in one day

In addition, this increase in visits has generated an increase in the volume of subscribers (reaching a peak of 45 new subscribers in one day ), which in turn has caused an increase in the volume of sales ... which is where we all aspire to reach.

LinkedIn alone will not do anything for you.

I don't want to cheat on you. As in any successful project, the effort on your part must be great. It is not easy and it is not fast, but it is effective.

Use this as an advantage: not everyone wants to push themselves, so if you are willing to do it, you already have a competitive advantage.

Before developing a strategy on LinkedIn, you must be very clear about 3 fundamental aspects that I will explain to you below. The good news is that if you are taking your blog seriously, you will already be developing them or already have them made.

1 # YOU MUST HAVE A GOAL

At this point, you just have to answer this question: what do you want to achieve with LinkedIn? You have several options:

• Positioning as an expert or a reference in your market: through LinkedIn, you can make yourself known to your target audience. Then you can become recognized and finally, you can become a benchmark in your sector.
• A change of position in your own company: if your company is looking to promote one of its employees and you show your knowledge and involvement on LinkedIn, it will be much more likely that you will be selected. Show what you know with your publications and the relationships you have with professionals important to your company.
• A position for someone else: If you are looking for a job, LinkedIn can also help you, since it allows you to research companies of your competition. This way you will know when they are hiring and you will be able to establish your own criteria to receive job offers that may be interesting to you.
• Increase the sales of your products or services: if you present yourself to the right audience and create a relationship with them, they are more likely to hire you than the "cold" competition.
• Find partners or collaborators for your projects: LinkedIn is the ideal place to contact professionals with whom to collaborate. In the US, they have already implemented the new “freelance market” with their Linkedin Profinder, which will gradually reach the rest of the territories. Through this service, LinkedIn will find the freelancers you need and show you the best ones for your project. If you are a freelance, imagine the potential market you will have.

As you can see, this social network is useful to you in multiple ways since it continues to be a promoter of your personal brand.

2 # YOU MUST BE CLEAR ABOUT YOUR UNIQUE VALUE PROPOSITION

This unique value proposition will be the basis for writing your profile. Sit down with a pencil and paper and answer these 2 questions. Your profile should have engaging content and have some creativity so remember to use a fancy font generator. 

• What benefits does your client get for hiring your services or products?
• How do you differ from the rest of the market proposals?

Do not get up from the table until you are clear on these 2 answers. You are building the foundation of your strategy.

3 # YOU MUST KNOW WHAT YOUR TARGET AUDIENCE IS

If you don't know your ideal audience, how are you going to find them on LinkedIn? Who would you contact? Who would you ask for contact? Who would you speak to and about what?

You must know your ideal client and address them so that any of the strategies carried out on LinkedIn are successful.

You are already warned ?

Only when you have these points very well studied and defined will you be able to take action on LinkedIn.