Business is successful when it is flourishing and making its mark on every platform. A product can go around the world if it is presented in a unique and attractive manner. Custom packaging of a product can increase its popularity and visibility among many other products.

The unique packaging of a product plays a vital role in its success, and custom packaging attracts maximum customers compared to standard packaging.

Choosing the correct design /pattern for your product

It is necessary to select the right design on the packaging related to the product directly or indirectly. The designs or patterns printed on the packaging box will give the customer an idea of what the product is and what it is used for; it is an effortless step for the customer to understand the product before buying and using it. Colour combinations or themes on the packaging should complement the product, which makes it attractive and eye-catchy. Vibrant colors are always appreciated and look stunning on the packaging as compared to light and dull colors.

Right size

The size of the packaging matters a lot for the customer. The measurement of the packaging box should be of the exact size of the product to make it look decent and yet stylish. If the measurements of the box are inaccurate, then the product will move inside the box during shifting, which will increase the risk of damage. Keeping the measure as an exact product will keep the product intact and keep it safe during shipping or shifting from one place to another. Wholesale packaging suppliers use corrugated carton boxes to transport their products fitted in the box to keep them safe and decrease the risk of damage.

The suitable material for the packaging box.

There are different materials available for the packaging of various products. Every material is distinct, and it depends on you to pick the suitable material for your product. Material such as

• paperboard
• kraft/corrugated
• bux board
• rigid board

Paperboard is a light and thin material which is not capable of supporting heavy products. It is mainly used as the secondary packaging of cereal boxes, cookie boxes; some lightweight toys are also made with this material. This material is cheap, and often newcomers in launching products use this material to save their budgets for other things. Paperboard material is also used for food products like burger or sandwich box, medicines box, confectionery items, lightweight hardware items, and many more. The printing results in these boxes are excellent and highly defined. It is a soft material that can easily be molded into any shape and easily collapse under pressure.

Choosing the right custom box packaging for a retail business

Corrugated/Kraft is a thick and robust material used for custom packaging solutions for many products and leading brands, and this material is usually used for different packaging boxes and an excellent use for heavy products, e-commerce parcels, etc. These boxes are also known to be shipping boxes because of their eco-friendly attribute and they're fine material. It is made from wood pulp which is entirely eco-friendly and has a biodegradable quality. The printing result on these boxes is excellent, precise, and obvious. Leading companies use these boxes to present their product in the market with these boxes, which act like primary packaging to some products and others as secondary packaging.

Bux board and rigid board are thick and rugged materials that are usually expensive and fragile products. These boxes work as primary packaging to the product and keep it safe during transportation or stacked on the store shelf. Many of these boxes have extra-soft linings or cushions to protect the product scratch-free and decrease damage risks.

Various types of custom packaging boxes.

There are various types of packaging box styles that are useful for every product in the market. These styles are unique as themselves, and you can easily find professionals in the market to fulfill your requirements. different types such as,

• Gable boxes
• window pane cartons
• sleeve cartons
• tuck end cartons
• display cartons etc.

Gable cartons are uniquely shaped to have the convenience of carrying them around with you. Its unique design forms a more clutch on top of the box, tightly closed, so the items inside the package do not fall out and keep it safe from many other accidental damages. These cartons are imprinted with bright colours or any different colour you want or attractive designs or patterns.

Windowpane boxes are attractive regular shape boxes, but they have a small window covered with a thin plastic film to avoid germs or any other damage. This window allows you to peek inside the box and understand what the product is about and how you can use it. These boxes make the effect clear and understandable to the customer. The food items packed in these boxes are irresistible and eye-catchy and look delicious and tempting.