Of the more than 100 million Brazilians who have access to the internet, 90% do so through their smartphones, according to the website Portal Brasil. This means that, in addition to calling and receiving calls, the cell phone is also used to interact on social networks, carry out bank transfers, search for products and even buy them.

Mainly because, today, you don't have to get home, turn on your computer and do your research. With smartphones dominating the market, everything is literally at your fingertips. Everything is on time and bluntly. In fact, an indispensable device in everyday life.

Based on this information, have you ever thought that this phenomenon can also be reflected in the real estate market? After all, according to the Think Real Estate with Google survey, more than 60% of the real estate purchase process starts online.

So don't turn your face to technology anymore. Today, more than ever, it is necessary to be aware of all the news, especially in mobile device trends.

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Availability for access via Smartphones and Tablets

During the process of buying or renting property, an average of between five and six real estate websites are accessed. In practice, this means that the buyer already knows what he wants even before he leaves the house.

As people are using more and more mobile, it is natural that they use smartphones to do this property search. At this point, a key factor is to adapt your website so that it can be viewed on any screen, from notebooks to smartphones and tablets. Here, we are talking about a responsive website or a mobile version.

See in practice how it works

To make it easier to understand, see this example. If you email a link from an unresponsive or mobile site to your customer and they try to open it on their mobile phone, the experience on the page can be a pain. And, let's face it, is there anything more frustrating than trying to see content and not being successful? This could mean a loss of customer.

With a responsive website or mobile version, this does not happen, as the mobile user can have a good experience when browsing your website. And the good news is that the ville imob platform offers the mobile version for your real estate agency. Now, you don't have any more excuses, do you?

Broker: also access your admin panel via smartphone or tablet

As you saw above, technology helps consumers search for more options to choose the ideal property to buy or rent. But what about brokers? She also helps, a lot.

Can you imagine the convenience of being on the street and being able to register a newly captured property, or else launch a customer interested in a property and register the service for him? Practicality and speed when registering properties and serving clients, that's the key word.

Real estate manager and owner can follow closely

Also take the opportunity to view access statistics. And if you are a real estate manager or owner, this is even more interesting, as you will be able to follow through the ville Imob platform, through a special access, the activities of your brokers in the system.

In summary, don't waste time and start investing now in a mobile version for your real estate, which also has a responsive management area.

But remember, the website alone is no longer enough, it is necessary for the realtor or real estate agent to have a complete real estate platform, where the website is just another tool.