A behavior that made the market, in general, much more dynamic and competitive. This includes, of course, the housing market.
In this way, a broker can find his customers at different stages of purchase interest – the so-called micro moments. In other words, it means that the purchase process starts even before the contact between the seller and the customer.
Therefore, when looking for a broker, the client may already have in mind a lot of information about his property of interest. Taking this into account, the broker or real estate agent cannot be without a mobile version of their website. See below how to take advantage of micro moments to sell real estate.
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Find out below what the secret is
But if this information is acquired through any of your platforms, your chances of selling with the customer increase considerably. An example that investing in advertising is the best way to make the right offer, meeting your client in one of your micro moments. In other words, the key to success for a broker is being multi-channel.
According to Google, there are 4 stages for micro moments. And each one of them can be attended to in a different way.
The search for information
First, it's very important to provide your online audience with as much and diverse information as possible, with a focus on customers who are in the 'I want to know' phase. Something that can be achieved with a well-designed real estate website that is adapted to be viewed by mobile phone, a section of articles that are frequently updated, advertisements on other websites and with active profiles on the main social networks.
Going to the desired property
After that, the customer reaches the 'I want to go' stage. At this point, the broker's service helps a lot by offering ways for the buyer to know how to quickly and easily reach what could be their future address. For this, geolocation mechanisms such as Google Earth and maps, as well as reference points are of great importance.
When taking the interested customer to the property, do not forget to make a declaration of visit.
The expectation of purchase
And when everything goes well, the client enters the 'I want to do it' phase. At this time, the broker's best help is to give valuable renovation and decoration tips so that the dream of a new property becomes the desired reality. In fact, with this useful content, your brand is reinforced in this micro moment.
The completion of the deal
This journey, without a doubt, takes your customer to the 'I want to buy' stage, when the consumer wants to complete the negotiation. Another opportunity to contribute to his micro-moment through technical information, on how to get a loan, what are the interest rates, the necessary documentation, among other things.
It is almost an obligation of a good realtor to provide this information to ensure that the micro moment is marked by the feeling of wish-fulfillment.
You can, for example, use a platform for brokers and real estate agencies such as ville Imob, to make the complete management of your properties, clients and owners. Registering various details of the property to be able to explain and pass it on to your client in the future.
Being aware of the customer's micro-moment helps you not to pass on repeated information and work only with novelty. The chances of just saying what customers want to hear greatly increases the possibility of a good deal. And result can only be one: sale.
