Promotional products are one of the most efficient ways to make an impression on your audience. They are cheaper than other marketing tools, have an amazing return on investment, are durable, offer you a broad space for printing and creativity and they can stay with the customers and prospects for a long time constantly giving them a reminder regarding your brand's existence. All this makes them one of the most effective promotional products is a tote bag. A creatively designed and quality tote bag speaks louder than words about your brand. As people are trying to adopt sustainable living and finding eco-friendly ways to conduct day-to-day business, tote bags are very much in demand.

For your next event, pick a tote bag as the face of your business promotions and see the great turnout of customers and prospects. It will immensely impress the masses and your brand will become the talk of the town. In this article, we are going to give you a step-by-step guide on how you create the perfect and most amazing tote bags to present the positive image of your company. Keep reading to find out more.

Step 1 – Figure out your goal

As a marketer, the purpose of using a promotional product should be clear to you. Whether you want to create brand awareness, increase sales, or conversion rates; it should be decided before moving forward with the idea. As designing and marketing totally depend upon the purpose you aim to achieve through product, if you hand it out aimlessly, it will be of no use to you.

After finalizing the purpose, think of ideas how you can make the product more engaging and turn customer’s attention towards it. For this, you can either hand them out as freebies at the event or gift them complimentarily with the purchase customers are making.

Step 2 – Set a specific budget

If you are a big organization with deep pockets, you might not have any problems with your budget. But if you are a small business or just starting up, you might keep a strict watch on every spending. Though custom tote bags are cheap promotional products, you cannot order extra as it will hurt your budget.

Sit with your team to decide how what quantity you would be needing when buying tote bags in bulk. If you do not have an in-house designing team, add the designing cost. The customization cost comes separately which is why all the costs should be calculated preceding the purchase. It is wise to know your limitations and then move forward.

Step 3 – Pick a tote bag style

There are several designs of tote bags available in the market and online as well including boat totes, canvas tote bags, zip totes, jumbo totes, book totes, and many more. Opt for the one with which your target market will relate the most. Understand their needs and the specific demographics you are trying to attract. You can also choose a tote bag that has a variety of uses and can attract people from different walks of life.

Step 4 – Create a design that represents your brand

Creating a design for your custom tote bag isn’t a tough job but it is a thoughtful one. Before moving on to the designing process, sit with your team to understand what message you want to get through to the audiences with the tote bag. Whether you intend to give it alongside another product or hand it out separately. If you are giving it with other products, the tote bag design should complement the design of the products; whereas if you are distributing it on its own, the design has to stand out to attract prospects. Because honestly, no one wants to use a cheap-looking and poorly designed tote even if it is free.

Coming on to the designing process, you’ve got a broad canvas with unlimited options. Let your imagination run wild, make a few drafts with different ideas, and pick the one that reflects you and your brand.

Step 5 – Order your custom tote bags

Now that you have completed all the production steps, it time to order the tote bags in bulk for the event. There are several suppliers out there in the market and online, providing quality products. Many of which provide customization services as well.

We suggest you take first take samples from the suppliers to weigh your options. Then ask for quotes from the one you like, compare their prices to get the best rates possible, and then make an informed decision. ApparelnBags is a leading custom promotional products store on the internet in the US that delivers its products worldwide. They have a variety of totes for you to choose from. You can visit their website and explore their collection and get it customized at the lowest possible rates.