Adidas is one of the leading brands in sports. So today, we will do an Adidas case study where we are going to talk about their strengths, weaknesses, opportunities, and threats.

Strengths of Adidas

• Adidas case study SWOT analysis shows that Adidas has a lot of diversity. It has sportswear, accessories, and shoes, etc, to suffice customers with different needs.
• It has a very innovative design and keeps up with the taste of changing trends. Hence, it attracts giant masses.
• Being here for ages has created a brand value for itself because people buy it for its brand value.
• It has loyal employees who are willing to work towards its progress together.
• It pays attention to advertisement and sponsorships, due to which it has become the leading face in the market. Also read: Enron Case Study

Weakness of Adidas

• Based on Adidas SWOT analysis, it has costs that are not affordable for many people.
• There are many loopholes for dupes and second-hand companies which manufacture the same design. Hence general public does not feel the need to buy authentic Adidas. Relevant reference: Nursing case study help

Opportunities for Adidas

• A marketing case study of Adidas shows that Adidas comes up with over 60 designs each year. Hence it has a scope of a lot of growth even after so many years.
• A lot of celebrities and sportspeople advertise Adidas, meaning they are supported by many.

Weakness of Adidas

• Adidas could be more famous if they have more budget-friendly rates for college students and others to buy.
• Many people support their local shops rather than branded global companies.
• Adidas business case study proves that due to high prices, people prefer other brands.
• They produce a lot of styles but not every style is up to mark. Hence most of them turn out to be boring, which becomes a waste of money over time. Relevant reference: Business law case study help

This is a simple SWOT analysis of Adidas to provide an overview of it.