Through an email marketing automation tool it is possible to:
- create the email template,
- organize the contact base,
- create nutrition streams that are activated for each lead behavior,
- trigger emails,
- Track email marketing indicators.
It's important to note, however, that not every email marketing tool offers all of these features. So, when choosing yours, analyze your needs and what each platform offers.
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Later in this article, we'll offer some examples of automation tools you can consider for your business. Keep reading.
Email Marketing Automation Tool: Uses and Benefits
The automation of email marketing is one of the most sought after features among marketers who are developing campaigns Inbound Marketing.
This is because email marketing is one of the most important strategies in Inbound Marketing.
It is, without a doubt, the relationship channel most used by companies to maintain their communication with their leads.
Furthermore, with an ROI of $38 for every $1 invested, the strategy proves to be very effective for companies looking for better financial returns for their companies.
Through the creation of automation flows, a marketing team is able to automate the sending of emails and can offer personalized and segmented content according to the interests of each lead. All this automatically.
Email marketing is also part of the Outbound Marketing scope, however, to learn more about it, we recommend that you go to the article, “ Outbound email marketing : how to generate more leads in less time”.Bottom of Form
Returning to the use of the email marketing automation tool within Inbound Marketing, it is essential for the steps of conversion, sales and enchantment that make up the central scope of the strategy.
The email marketing automation tool allows your team to deliver personalized and targeted content efficiently and quickly.
Can you imagine having to manually send an email for each behavior of each lead?
The time lost in this function is already relevant when we have a lead in the base, now consider having 5, 10, 200, 1000…
This is a job that not even a building full of professionals could do.
In addition, it is important to understand that many features of the automation tool cannot be replaced by manual tracking, such as Lead Tracking, a feature that tracks the behavior of the lead on your website, even before it is a lead.
In short, an email marketing automation tool is essential to ensure the execution of important steps of an Inbound Marketing strategy such as:
- customer segmentation,
- creating lead nurturing streams ,
- content customization,
- Lead advancement to advanced sales funnel steps and more.
Examples of Email Marketing Automation Tools
- Mail chimp
Mail chimp is a very famous email marketing trigger all over the world. One of the reasons for this is because we are talking about a tool with a very robust free version, allowing the sending of up to 12 thousand messages per month, to 2,000 contacts.
It is a good option for companies and professionals who are starting their email campaigns.
With the tool you have access to features such as:
- creating custom email lists,
- targeted campaigns,
- campaign data analysis,
- Ready-made templates that can be easily edited.
- Mad Mimi
Mad Mimi offers a free version for up to 100 contacts.
The email marketing sending tool allows the execution of steps from the creation of the email template, to its sending and subsequent monitoring of rates and indicators.
The platform allows you to create emails from scratch and send, as well as create and export material to send from another platform you may prefer.
It can be integrated with e-commerce hosted on platforms such as Shopify’s, helping to manage leads for this type of business.
Also read: Email marketing for ecommerce: 5 tips to turn leads into sales.
- LAHAR
LAHAR is a Brazilian platform, elected in 2019 the best digital marketing tool of the year by Acoma – Brazilian Electronic Commerce Association, with more than 70 thousand popular votes in general.
The tool offers features such as:
- creating landing pages and external forms to capture leads, without the need for a programmer,
- database organization,
- lead segmentation,
- creating email marketing automation flows that work according to lead behavior,
- creating emails and providing easy-to-edit templates,
- Targeted and automatic shipping, and more.
This email marketing software, in addition to allowing the creation and sending of email campaigns in a simple way, also brings together several functionalities that comprise the scope of marketing automation.
To understand how LAHAR works, please watch the video below.
A lahar is an email marketing software free for 15 days which brings together all the functionality needed to fulfill the stages of Inbound Marketing.
In addition to e-mail marketing automation, the platform also manages all stages of Inbound Marketing, from attraction with tools such as social networks and keyword panels to result analysis.
With tools to attract leads and create relationships that generate conversions and financial results via the internet.
Access the website, create your free account and test the lead management and marketing automation system.
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