The first step is to understand more about the digital sales market. For this the info graphic below can be very useful.
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Among the steps on how to manage an online store are:
- the creation of the virtual store;
- inventory management;
- marketing;
- Logistics and more.
Given the competitive nature of ecommerce it is important to follow a number of strategies to boost your ecommerce. Below, we list some tips.
How to Administer an Online Store: 6 Steps
There are many important steps to managing an online store.
From the payment process to delivery logistics and marketing disclosure, it is necessary to create actions that guarantee the professionalism and quality of delivery of your product.
- Find the ideal platform
The e-commerce platform is directly responsible for all business operations and integrations.
This is exactly why this is the most important step in the entire process of managing an online store.
Your ecommerce software should be:
- scalable;
- safe;
- prioritize usability;
- Facilitate integration with other systems.
Without all this running with quality it is impossible to achieve success in your online store.
These factors can even destroy your store! A security error can cause irreparable problems.
Check your challenges and do your research to find the tool that matches your requirements.
Also read: “7 ecommerce tools [must] to create the website, manage and sell”
- Find out where your customers are
How to manage an online store if you don't have customers?
Digital marketing actions are essential to attract customers.
However, before developing marketing actions it is necessary to define their personas.
Personas are deep definitions about your target audience. By creating personas you understand information like behavior and interests of your potential customers.
To understand how this works in practice, we suggest reading the article; “How to create personas for your business”.
- Manage inventory
Your online store sells products.
These products need to be managed.
It is the inventory management that makes this management.
Your online store cannot run out of stock and it is not recommended that you have more products than you are able to sell.
This is because inventory is directly related to your cash turnover power.
For inventory management you can perform ERP integration.
With these systems you will be notified when stocks are at critical levels.
This makes it easier to manage the products that are best sold and leased sold.
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Better understand the relationship between these acronyms in the article; “What is ERP and what is the difference between ERP and CRM”.
- Logistics
How to take the product purchased on your website to your customer?
In addition to the carrier process, it is necessary to organize the freight, price and deadline.
Many ecommerce management apps support your logistics.
Another suggestion is to seek partnerships with carriers so that your freight becomes accessible to your customers.
- Make the checkout process easier
A survey by E-Commerce Radar pointed out that the average shopping cart abandonment rate in Brazil is 82%.
One of the most common reasons for this is checkout problems.
This is one of the biggest challenges for most retailers who want to understand how to manage an online store.
This is especially relevant on mobile platforms.
One of the tips on how to make checkout simpler is to eliminate the need to create an account.
Leave the best options to your customers as defaults and make sure they don't have to think too much about what they should do to buy.
Offer the best possible customer experience.
Don't forget to offer the option to save billing, shipping, and payment information for future purchases.
Offer various payment options such as PayPal, credit card and bank slip.
- Marketing Actions
Most ecommerce professionals understand the importance of ecommerce marketing.
The marketing strategy most used by marketing entrepreneurs is paid advertising on platforms such as Google Ads, Google Shopping and Facebook Ads.
However, it is important to merge strategies to get organic traffic. For these cases apply search engine optimization tactics known as SEO strategy.
Content production and social media also support the customer attraction strategy.
Don't forget to invest in branding. Your store's brand needs to be strengthened and spread to give it future sales power.
The ideal is to combine all of this together with a well-built customer segmentation.
But, how to manage a virtual store and still manage all these marketing channels?
Using automation software in digital marketing is extremely important to track, manage and measure the results of customer attraction, nutrition and conversion strategies.
