As a fashionable consumer product, lipstick needs high-quality packaging materials to increase its value. At present, almost all kinds of materials are used in lipstick case packaging. Among them, glass, plastic, and metal are the main materials currently used, and cartons are often used as outer packaging. The continuous development of new materials and new processing technologies, and the pursuit of new shapes have always been the focus of the industry for the development of lipstick packaging containers.

With the continuous improvement of people’s living standards, the consumption of lipsticks and health skin care products has increased year by year. In recent years, there has been a substantial increase. The aluminum packaging materials for lipsticks are lightweight, bright in color, elegant and luxurious, durable and easy to be processed, shaped and coated. It is favored by the lipstick packaging industry. Nowadays, vacuum aluminum coated paper has metallic luster and is easy to print. It has many advantages such as beauty, fashion, high-end and environmental protection, which greatly meets the requirements of lipstick packaging and has become the focus of attention of high-end infrared box packaging materials.

The main consumer group of lipsticks is women, and the pursuit of beauty is a natural characteristic of women. The exquisite packaging of lipsticks greatly affects the status of lipsticks in women's minds and their preference for specific brands.

Vacuum aluminized paper is printed with transparent colorful ink, which can reveal high and rich metallic luster, and at the same time gives people a kind of psychological hint: after using this lipstick, it can also be radiant. Vacuum aluminized paper is also easy to carry out laser holographic processing, which has a good anti-counterfeiting effect. According to the needs of different lipsticks, a flashing laser LOGO or a specific beautiful pattern can be printed on the outer packaging, which is beautiful and fresh and easy to identify, and also discourages fake and inferior products. Vacuum aluminized packaging material is a new type of composite environmentally friendly packaging material, which gradually replaces aluminum foil composite paper as aluminum paper substrate. The word itself has the green environmental protection characteristics of being recyclable and degradable in the soil, and it saves metal resources. It is a kind of green packaging material that is conducive to environmental protection.

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