The Global TV Analytics Market is forecast to reach USD 6.58 Billion by 2026, according to a new report by Reports and Data. The rapid adoption of cloud-based services and the growing application of the internet of things (IoT) are the major factors contributing to market growth. TVs today can be experienced across multiple devices. Mobile ad investments and digital videos will play a crucial role in the same. For instance, Netflix can be watched on the TV set as well as on the smartphone. With multiple streaming apps like Crackle, TubiTV, and Popcorn Time, more potential investments on advertising on cross-screen television campaigns are made. Amazon is another example in the market with a free ad-supported version of its Prime Video platform.
Key Players Profiled in the Report are:
Key participants include Google, IBM Corporation, Zapr, The Nielsen Company LLC, TVSquared, ALPHONSO INC., 605, Amobee Inc., TVBEAT INC., Clarivoy, DCMN, Blix, FiscOwl LLC, H-Tech, Realytics, Edgeware AB, FourthWall Media, Sorenson Media, iSpot.tv Inc., Parrot Analytics Limited, Conviva Inc, Admo.tv, iQ Media Group Inc., and BrightLine Partners LLC., among others.
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The shift towards content delivery and consumer behavior, driven by advanced digital technologies, offers opportunities to organizations to understand their viewers more accurately. This will further help them to understand the appropriate marketing strategies. Traditional Gross Rating Point (GRP) measurement provided advertisers with sound feedback. However, analyzing the data and programmatic ad buying capabilities, marketers can understand the effectiveness of an ad spend in driving brand awareness, favorability, intent, loyalty, and sales. Accessibility of real-time data allows advertisers with optimization of campaigns.
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Component Outlook (Revenue, USD Billion; 2016-2026)
- Services
- Software
Deployment Type Outlook (Revenue, USD Billion; 2016-2026)
- On-premises
- Cloud
Transmission Type Outlook (Revenue, USD Billion; 2016-2026)
- Over-The-Top (OTT)
- Cable TV
- Satellite TV or DTH
- Internet Protocol Television (IPTV)
End Use Outlook (Revenue, USD Billion; 2016-2026)
- Content Development
- Competitive Intelligence
- Customer Lifetime Management
- Churn Prevention And Behavior Analysis
- Others
The research study also provides crucial insights into the new ventures and collaborative endeavors the key players are undertaking to gain a robust footing in the market. It focuses on the recent mergers and acquisitions, joint ventures, product launches and brand promotions, corporate deals, agreements, and partnerships. The competitive landscape section offers crucial insights into key companies with regards to their market position, manufacturing and production capacity, product portfolio, investment strategies, business expansion plans, and gross profit margins.
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