1. Brand - go ahead.
There are several reasons for this. Initial mentioning of your brand will help the user to get oriented, tune in to the video and the level of engagement will increase. Also, the first seconds are incredibly important, whether it's a full-length video or a 6-second clip.

YouTube recommends starting with a strong brand statement, rather than gradually getting to the point. In truth, in a 6-second video, you simply won't have time for that!

There are many ways to make this happen. If you have a product, you can show it in the main splash screen like Doritos did. Other brands start with their logo or layered it on a video.

2. Use music and sounds that are catchy.

95% of YouTube videos are watched with sound on, so music and voice are important components of a video's success. This makes the platform different from other social networks, where the sound is mostly muted and captions or subtitles must be made. In this case, signatures are optional.

If your ad isn't audio-heavy, you can grab attention with quick cuts. This method is most commonly used in 6 second videos.

Several different frames at the beginning of the video will grab attention quite effectively.

After analyzing the best 6-second clips of that year, you can see that, for example, Doritos added 5 frames to their video, and Dove did 6 - that is, one frame per second.

3. When designing a commercial, think about how it will look on mobile.

In most cases, YouTube is watched from the phone, so consider this nuance when developing a video or in production. For example, consider under what conditions and how people watch video on the phone - most likely in power saving mode. This means that the screen will be slightly darker than usual, and this will reduce visibility, so bright colors and large font sizes will look more advantageous in this case.

Strategy: When Are 6 Second Videos More Appropriate?

In such videos, there is not much time to have time to push the viewer to some action. That is why 6-second videos are more often used in order to become familiar to the viewer, to increase the level of brand awareness.

Of course, this has its own nuances. How can awareness be measured?

YouTube thought about it. They offer a brand survey that you can do to measure the direct impact of a video on your brand perception and the behavior you are nudging. The survey will help assess several different factors:

Raising brand awareness.
Remembrance of the commercial.
The level of consideration of the candidacy of your brand in a given situation.
Preferential.
Call to buy.
Brand interest.
Based on these surveys, you can optimize all active ad campaigns.

Of course, if the polls offered by Youtube are out of your budget, there are other ways to measure the success of a video. You can analyze key ad performance metrics such as impressions and CTR.

Now there is talk that such videos are too short for the viewer and they do not help effectively communicate with the audience. There is a deal of truth in it. But at the same time, science and research on the rate of assimilation of information suggest the opposite.

Recent brain research has shown that mobile ads can emotionally trigger a viewer in less than half a second. It only takes your brain 400 milliseconds to see and emotionally respond to a commercial on your phone.

The YouTube site has several advantages in this case:

-video ads are 2 times more likely to have an emotional response than a static image;
-advertising on a mobile phone gets a review or response twice as fast as an advertisement on a computer.

I think after reading this article you will understand the importance of advertising videos. Don't waste your time and check the Price for 2D video. Professionals will do everything for you.