"If you don't know you want to go, any road will get you there." -- Lewis Carroll, Alice In Wonderland

If your company's website hasn't been audited in the last two years, you're likely to be in for some surprise, but not the best ones I'm not willing to admit. A site audit can tell you where you stand and help you get on the path to successful business try2check service!

Google as well as other search engines have made many modifications to the way they rank and analyze pages on websites. It is essential to pinpoint the root cause of your issues and then take immediate steps to rectify them.

You should pay attention to the User Experience/User Interface of your website. This is in addition to the simple fact that your website does not have an SSL Certificate, which could reduce your chances of obtaining high ranking. If your website isn't Mobile Friendly, Google will not consider your website up to the most recent standards.

It is crucial to examine a website in depth and find issues that could impact how it ranks for keywords and phrases, as well as how it compares to your rivals.

How deep should a website audit be? It is crucial to go beyond the first page and look at every page for any components that are used to create the site. This includes all the coding, not just Meta, ALT and Heading.

This is how a deep Audit examines your company:

Global Performance InformationGlobal Rank
Country rank
Category Class

Ranking Audit
Status of Keyword Ranking

UI UX
Call to Action
Mobile friendly?
Readability

Content Overview (On-Page)
Keyword Focus
URL Structure
Title Tags
META Description
OG Tags (Open Graph)
Heading Tags (H1-H6)
Content (Word Count, etc.)
Internal Linking and Anchor Tags (Link Structure)
Alt Tags and Image Names

Optimization Analysis
Page Exclusions (robots.txt).
Page Inclusions (sitemap.xml).
URL redirects (301 302, www, non-www).
Duplicate Content
Broken Links
Code Validation
Page Speed (CSS/JS/Caching Image-sizes and Caching)
SSL Settings (http vs. https)

Linking Analysis Overview (Off-Page)
Inbound Followed Links
Linking Root Domains
Authority and Trust
Social Media Metrics
Comparative Comparison of Links with Competitive Competitors
Reach and visibility of social media

Here are some specifics of what an audit is about

Global Performance Information
These indicators are used to evaluate the health of your website, its popularity, and recognition against other websites in the world in general, as well as within a specific sector.

Audit of the ranking
A Ranking Audit is a study of how your site's rank with respect to specific phrases and keywords. A further audit component to this audit is a competitive ranking audit that includes an audit of your ranking competitors. Another aspect of auditing is to determine the amount of words and phrases on a site are ranked in the first 5 positions in search, compared to the next 20 or 50 positions. This will help you find more opportunities to optimize your website for ranking 10.

UI UX
UI is a term used to describe User Interface, and UX means User Experience. This isn't an analysis through numbers. However, having a great User Interface and Look Feel could result in an excellent User Experience. Clear user interface elements are crucial to having a positive user experience. Call to Actions that are clear, comprehension of text and is the website mobile-friendly to mention some examples. This is essential as search engines are able to detect the signals of users. If a user after searching for a keyword or phrase is happy with a particular site due to its excellent UI and UX that they aren't bouncing back to the search engine. They will most likely decide to take action on the website and purchase an item. This drives revenue to the owner of the website more frequently than a website with poor UI and UX. Websites that have positive user reviews are more likely to be ranked.

Content Overview (On-Page)
A comprehensive website analysis includes content analysis. It covers every aspect of your website.

The keyword focus audit will assess the accuracy of the identified specific keywords that users use in order to find your site.