t chc S KIN L G?
" n v s kin " hay iu hnh s kin (ting Anh: event management) l vic n v thc hnh nhng phn vic cho mt chng trnh, s kin din ra, din ra t n khi u hnh thnh trong tng cho ti lc n chm dt. khi u bng vic ln tng, kch bn, ngoi mt, thi cng v n v.
cc hot ng doanh nghip s kin bao gm a dng lnh vc: c nhn, x hi, thng mi, bun bn, gii tr, th thao, duyt y cc hnh thc nh roadshow, hi ngh, hp bo, trin lm, l hi, nhm mc ch truyn i cc thng ip m ngi lm s kin mun cng chng ca mnh nhn thc c.

MC LC
1. t chc s kin l g?
hai. Phn ci s kin
3. Mc ch ca cng ty s kin
4. trt t t chc s kin
5. nhng k nng cn mang ca mt ngi t chc s kin

PHN dng S KIN
- Press release: PR Event, nhng hot ng thng co bo ch
- Activation Event (Product Launch Event): Event tung sn phm
- Event show: trnh din
- Shopper Event: s kin ti im bn hng
Bussiness event: l nhng s kin can d ti ngnh ngh kinh doanh
Corporate events: L nhng s kin lin quan n t chc nh l k nim ngy c mt trn th trng, hi tho, hi ngh,
Fundraising events: L nhng s kin nhm mc ch gy qu
Exhibitions: L nhng hot ng trin lm
Trade fairs: L vic t chc cc hi ch thng mi
Entertainment events: nhng s kin mang tnh cht gii tr
Concerts/live performances: nhng bi biu din trc tip, m ha nhc,..
Festive events: L cc l hi, lin hoan, Festive,
Government events: L cc s kin ca cc c quan nh nc nh i hi ng, hi ngh trung ng ng,
Meetings: L cc bui gp g giao lu, hp hnh,
Seminars: L cc bui hi tho chuyn
Workshops: Bn hng
Conferences: L nhng bui Hi tho
Conventions: L cc bui Hi ngh
Social and cultural events: nhng s kin v vn ho, x hi
Sporting events: nhng s kin trong ngnh ngh th thao
Marketing events: nhng s kin can d n marketing
Promotional events: cc s kin kt hp khuyn mi v xc tin thng nghip
Brand and product launches: nhng s kin can h n nhn hiu, sn phm

MC CH CA cng ty S KIN
Mc ch khi cng ty 1 chng trnh s kin thng s bao gm cc ni dung nh sau:
Gip ngi mua c th xc tip trc tip s hu sn phm hoc dch v ca cng ty t y to nn nim tin kin c hn cho cc cc bn cng nh cc i tc quan trng ca t chc
nh v nhn hng, gip ngi mua , i tc vi dng nhn tng quan hn v thng hiu m t chc ang hng n
n v s kin cng l 1 cch thc tng tr truyn thng trc tip, gip lng x gii thiu hnh nh, ni dung, cht lng sn phm n cc cc bn tim nng cng nh ngi dng thn thit ca cng ty
bn cnh vic t chc nhng hot ng s kin cn gp phn thc y hot ng bn hng ngay ti s kin trong khong y gip gia tng doanh s cho cng ty.
M rng tp ngi dng tim nng, kim tm thi c cng tc vi nhng nh u t cc bn, NPP qu khch.

trt t doanh nghip S KIN
mt quy trnh doanh nghip s kin s ng khi no cng s bao gm 3 bc nh sau:
cng on trc lc din ra s kin
Bc 1: Nghin cu thng tin chi tit v s kin
Vic nghin cu k cc thng tin v s kin s gip cho bn ln 1 k hoch tht k lng v chi tit v s kin ca bn cng s t c mc ch v thnh cng nh mong mun
i c bt c s kin no t tri n khch hng, n v hi ngh - hi tho, khai trng, khnh thnh, k nim ra i, ra mt sn phm, tt nin tn nin.th ngi cng ty s kin cn phi nm r cc thng tin sau
Xc nh ngn sch t chc
chn la a im n v
Xc nh i tng tham d v s lng c th
thc hin truyn thng, truyn b qung b cho s kin thu ht cc bn tham gia
Thng ip s kin mun truyn chuyn ch
Bc 2: lp mu hoch t chc s kin
Sau khi nghin cu k v s hu cc chun b cho s kin th vic tip theo cn phi lm y l ln mt bn k hoch doanh nghip s kin hon chnh
sng to tng, ch s kin
xy dng kch bn s kin, timeline chng trnh
kiu dng nhng hng mc cp thit cho s kin nh backdrop, banner, sn khu
Chun b ngun nhn s trong chng trnh nh MC, l tn , PG, v on
Ln phng n phng v qun l ri ro
Bc 3: Thuyt trnh k hoch v chnh sa
y l bc quyt inh quan yu bn k hoch ca bn c thuyt trnh trc ban gim c, y l bc bn s vi th lng nghe v chnh sa bn k hoch ca mnh c chnh chu nht trc lc bt tay vo khai trin.



thi k khai trin thc hnh s kin
L tn n khch, check in
khai mc chng trnh: MC gii thiu i biu, tit mc m mn
cng ty cc hot ng trong s kin: Thuyt trnh v sn phm nh sn xut, nhng gameshow, bc thm trng thng
phc v n ung
chm dt chng trnh, tin khch v tng qu
chm dt s kin v nghim thu
Sau khi s kin chm dt cn tng hp li a s cc gi tin ca cc i tc can h nh nh hng ,http://charma.uprm.edu/twiki/bin/view/Main/SeegmillerRitchie6158 thanh ton v nghim thu chng trnh
1 bc quan yu sau khi s kin kt thc l tng kt v Phn tch li qu trnh thc hin s kin t Nhn nh hiu qu s kin v rt ra cc kinh nghim cho nhng s kin ln sau
Truyn thng sau s kin
coi ng cc bn sau s kin

nhng K NNG CN vi CA 1 NGI doanh nghip S KIN
K nng thng minh
pht trin thnh mt nh cng ty s kin chuyn nghip khng th thiu c thng minh, khi thc hin t chc chng trnh, s kin khc nhau i hi s sng to ko ngng, vun p tng mi, to du n cho chng trnh. Thng xuyn cp nht thng bo mi, ngh ra cc tng c o dng cho cho cc chng trnh s kin ca bn.
phn nhiu nhng cng vic nh tuyn la a im, mu m, trang hong, ln kch bn, tit mc trnh din ngh thut cho n tng cho vic truyn t ni dung, thng ip ca s kin, phn nhiu mi phn ca s kin, thng minh u ng mt vai tr rt quan trng.
S nng ng
Cn to thi quen thch nghi c nhng cng vic trong thi k n v, mi iu vi th xy ra bn cn chun b cc phng n i thay khc sao cho ph hp, kh nng ng bin nhanh l 1 trong nhng yu t ca mthttps://achauevent.edublogs.org/2021/08/17/a-chau-event-gioi-thieu-cong-ty-to-chuc-su-kien-a-chau/ .
k cng, tn tng
t m thn trng trong tng tiu tit nh, t nhng th nh chun b tt s to nn cc mnh ghp l tng to nn 1 s kin hon chnh thnh cng, theo ng mong mun ngh khch hng. ng qun cng tc chun b, kim tra, phng nga cc cnh hung xy ra.
Sc khe v s tm huyt
Ngh lm cho event i hi sc khe, chu kh nhc, gian nan chy ua mang thi k sao cho kp vi tin chng trnh. Cha ni l s cnh tranh tng gia nhng event. ngoi ra, event cn l ngh "i sm v khuy".
theo ui c am m bn nn chun b cho mnh 1 sc khe tt, trn ngp nng lng sn sng ng u mang cc nhim v khc nhau, s hu nhng s kin rt bt tt tay, phi nhn i, ng hng gi ng h, sc p cao, x l tnh hung kh khn, s nguy him,
Kh nng khin vic lc lng, thc ng i
cng ty s kin chng h l cng vic ca mt c nhn m cn s kt hp, lin kt tng tr ln nhau ca cc thnh vin. m bo cho cng vic thnh cng, hiu qu, cn phi giao du, hiu cc thnh vin trong team, phi hp nhp nhng, kt ni nhng thnh vin li hng ti mc ch chung.
Kh nng Ngoi ng
Ngoi ng ang dn pht trin thnh 1 th chng th thiu, mang li li th cho bn thn cng nh trong cng vic, trong nhng chng trnh s hu ngi nc ngoi ngi n v s kin cng nn bit giao du ngoi ng cn bn c th x l nhng cnh hung hay thun tu l giao lu, ch dn cho cc bn,
K nng Check List
K nng check list ko s hu bt k khun ci no m hon ton da vo nhng k nng ca bn thn. Trc thc hnh mt chng trnh ngi lm s kin bt xut check list li mang Team rt nhiu cc cng tc cn thc hnh, nhng hng mc, vt dng s kin, nhn s s kin mt b quyt chi tit v chun xc nht.
mt yu t rt cn phi c m ngi check list cn phi lm cho l s cn trng, tn tng, chu o, k lng, chuyn nghip v mt chic nhn bao qut m bo rng ko xy ra bt c thiu st no trong giai on s kin din ra

K nng vit kch bn
Kch bn chng trnh l 1 nhn t bt buc phi mang trong bt k s kin no. ko phi bt k ai cng s hu th ln c mt kch bn chng trnh hon thin. vit c 1 kch bn thp th ngi vit cn c s t duy, vi u c sng to v s hu s thng hiu cng nh tr tng tng phong ph s hu th ngh n s kin phi chy nh th no trong khong vi th a ra cc tng thit thc v c o nht
K nng vit cng l 1 iu ng phi lu. D tng s hu r