cng ty S KIN L G?
" cng ty s kin " hay qun l s kin (ting Anh: event management) l vic doanh nghip thc hnh cc phn vic cho 1 chng trnh, s kin din ra, k t n khi u hnh thnh trong tng cho n khi n kt thc. bt u bng vic ln tng, kch bn, b ngoi, thi cng v doanh nghip.
cc hot ng doanh nghip s kin bao gm nhiu lnh vc: t nhn, phng hi, thng mi, bun bn, gii tr, th thao, ph duyt nhng hnh thc nh roadshow, hi ngh, hp bo, trin lm, l hi, nhm mc ch truyn i cc thng ip m ngi lm cho s kin mun cng chng ca mnh nhn thc c.

MC LC
1. cng ty s kin l g?
hai. Phn loi s kin
3. Mc ch ca t chc s kin
4. quy trnh doanh nghip s kin
5. cc k nng cn vi ca mt ngi cng ty s kin

PHN ci S KIN
- Press release: truyn b Event, nhng hot ng thng co bo ch
- Activation Event (Product Launch Event): Event tung sn phm
- Event show: biu din
- Shopper Event: s kin ti im bn hng
Bussiness event: l nhng s kin can h ti ngnh bun bn
Corporate events: L nhng s kin can d ti doanh nghip nh l k nim ngy c mt trn th trng, hi tho, hi ngh,
Fundraising events: L cc s kin nhm mc ch gy qu
Exhibitions: L nhng hot ng trin lm
Trade fairs: L vic t chc cc hi ch thng mi
Entertainment events: nhng s kin c tnh cht tiu khin
Concerts/live performances: nhng bi trnh din trc tip, m ha nhc,..
Festive events: L cc l hi, lin hoan, Festive,
Government events: L cc s kin ca cc c quan nh nc nh i hi ng, hi ngh trung ng ng,
Meetings: L cc bui gp g giao lu, hp hnh,
Seminars: L cc bui hi tho chuyn
Workshops: Bn hng
Conferences: L cc bui Hi tho
Conventions: L cc bui Hi ngh
Social and cultural events: cc s kin v vn ho, x hi
Sporting events: cc s kin trong ngnh th thao
Marketing events: cc s kin lin quan ti marketing
Promotional events: cc s kin hi ha u i v xc tin thng mi
Brand and product launches: cc s kin can h ti nhn hiu, sn phm

MC CH CA cng ty S KIN
Mc ch lc n v 1 chng trnh s kin thng s bao gm nhng ni dung nh sau:
Gip ngi dng mang th xc tip trc tip mang sn phm hoc nh sn xut ca cng ty t y to nn nim tin kin c hn cho cc ngi mua cng nh cc i tc quan trng ca n v
nh v nhn hng, gip cc bn , i tc vi chic nhn tng quan hn v thng hiu m n v ang hng n
cng ty s kin cng l 1 phng php tng tr truyn thng trc tip, gip qung co gii thiu hnh nh, ni dung, cht lng sn phm n cc cc bn tim nng cng nh qu khch thn thit ca doanh nghip
khng nhng th vic cng ty cc hot ng s kin cn gp phn xc tin hot ng bn hng ngay ti s kin trong khong gip gia nng cao doanh s cho n v.
M rng tp cc bn tim nng, tm kim c hi hp tc mang cc nh u c cc bn, NPP ngi mua.

th t cng ty S KIN
1 quy trnh n v s kin ton b lc no cng s bao gm 3 bc nh sau:
giai on trc lc din ra s kin
Bc 1: Nghin cu thng bo chi tit v s kin
Vic nghin cu k cc thng tin v s kin s gip cho bn ln mt k hoch tht chm cht v chi tit v s kin ca bn cng s t c mc ch v thnh cng nh mong mun
i vi bt c s kin no t tri n khch hng, t chc hi ngh - hi tho, khai trng, khnh thnh, k nim c mt trn th trng, ra mt sn phm, tt nin tn nin.th ngi t chc s kin cn phi nm r cc thng tin sau
Xc nh ngn sch t chc
chn lc a im t chc
Xc nh i tng tham d v s lng c th
thc hin truyn thng, truyn b PR cho s kin li ko ngi mua tham gia
Thng ip s kin mun truyn vn chuyn
Bc 2: lp k hoch t chc s kin
Sau khi nghin cu k v s hu cc chun b cho s kin th vic tip theo cn phi lm l ln mt bn k hoch n v s kin hon chnh
thng minh tng, ch s kin
vun p kch bn s kin, timeline chng trnh
b ngoi nhng hng mc cp thit cho s kin nh backdrop, banner, sn khu
Chun b ngun nhn s trong chng trnh nh MC, l tn , PG, v on
Ln phng n phng nga v iu hnh ri ro
Bc 3: Thuyt trnh k hoch v chnh sa
y l bc quyt inh quan trng bn k hoch ca bn c thuyt trnh trc ban gim c, y l bc bn s mang th lng nghe v chnh sa bn k hoch ca mnh c chnh chu nht trc khi bt tay vo trin khai.



cng on trin khai thc hin s kin
L tn n khch, check in
khai mc chng trnh: MC gii thiu i biu, tit mc khai mc
doanh nghip cc hot ng trong s kin: Thuyt trnh v sn phm nh cung cp, nhng gameshow, bc thm trng thng
chuyn dng cho n ung
chm dt chng trnh, tin khch v tng qu
chm dt s kin v nghim thu
Sau lc s kin chm dt cn tng hp li h ht cc tm gi ca cc i tc can d nh nh hng , supplier thanh ton v nghim thu chng trnh
mt bc quan yu sau lc s kin kt thc l tng kt v Tm hiu li thi k thc hin s kin t nh gi hiu qu s kin v rt ra nhng kinh nghim cho cc s kin ln sau
Truyn thng sau s kin
coi ng ngi mua sau s kin

nhng K NNG CN c CA mt NGI t chc S KIN
K nng thng minh
tr nn mt nh cng ty s kin chuyn nghip khng th thiu c sng to, lc thc hin t chc chng trnh, s kin khc nhau i hi s sng to ko gii hn, xy dng tng mi, to du n cho chng trnh. Thng xuyn cp nht thng bo mi, ngh ra nhng tng c o chuyn dng cho cho cc chng trnh s kin ca bn.
phn ng nhng cng vic nh tuyn la a im, mu m, trang hong, ln kch bn, tit mc biu din ngh thut cho ti tng cho vic truyn t ni dung, thng ip ca s kin, phn ng mi phn ca s kin, thng minh u ng mt vai tr rt quan yu.
S nng ng
Cn to thi quen thch nghi s hu nhng cng tc trong giai on cng ty, mi iu c th xy ra bn cn chun b nhng phng n i thay khc sao cho ph hp, kh nng ng bin nhanh l mt trong cc nhn t ca 1 event manager.
k cng, tn tng
k cng cn trng trong tng tiu tit nh, t nhng th nh chun b tt s to nn nhng mnh ghp xut sc to nn 1 s kin hon chnh thnh cng, theo ng mong mun yu cu ngi dng. ng qun cng vic chun b, r sot, phng nga nhng cnh hung xy ra.
Sc khe v s tm huyt
Ngh khin cho event i hi sc khe, chu vt v, gian nan chy ua s hu thi k sao cho kp vi tin chng trnh.https://rhizome.org/profile/nelia-shane-14/k l s cnh tranh tng gia cc event. khng nhng th, event cn l ngh "i sm v khuy".
theo ui c am m bn nn chun b cho mnh 1 sc khe r, cha chan nng lng sn sng chin u vi cc nhim v khc nhau, c cc s kin rt bt tt tay, phi nhn i, ng hng gi ng h, p lc cao, x l cnh hung cnh tranh, s him nguy,
Kh nng lm vic hng ng, tinh thn ng i
t chc s kin chng phi l cng tc ca 1 t nhn m cn s hi ha, kt lin h tr ln nhau ca cc thnh vin. m bo cho cng tc thnh cng, hiu qu, cn phi giao thip, hiu cc thnh vin trong team, kt hp n nhp, kt ni cc thnh vin li hng n mc ch chung.
Kh nng Ngoi ng
Ngoi ng ang dn tr thnh 1 th khng th thiu, mang li li th cho bn thn cng nh trong cng tc, trong cc chng trnh mang ngi nc ngoi ngi doanh nghip s kin cng nn bit giao du ngoi ng c bn s hu th x l cc cnh hung hay n thun l giao lu, hng dn cho ngi mua,
K nng Check List
K nng check list ko s hu bt k khun dng no m hon ton da vo cc k nng ca bn thn.https://sukientruyenthong.com/top-20-cong-ty-to-chuc-su-kien-hang-dau-viet-nam/thc hin 1 chng trnh ngi lm cho s kin bt ngh check list li vi Team phn ln cc cng vic cn thc hin, cc hng mc, thit b s kin, nhn s s kin mt b quyt chi tit v xc thc nht.
1 yu t rt cn thit m ngi check list cn phi khin l s thn trng, t m, k cng, cn thn, gii v 1 chic nhn bao qut m bo rng khng xy ra bt c thiu st no trong cng on s kin din ra

K nng vit kch bn
Kch bn chng trnh l 1 yu t bt bt buc c trong bt k s kin no. khng phi bt k ai cng s hu th ln c 1 kch bn chng trnh hon thin. vit c 1 kch bn thp th ngi vit cn c s t duy, mang u c sng to v vi s thng sut cng nh tr hnh dong phong ph c th hnh dung s kin y phi chy nh th no trong khong y s hu th a ra cc tng thit thc v c o nht
K nng vit cng l mt iu ng phi lu. D tng c phi chng ti u, c t duy v tr hnh dung bao qut nh th no nhng nu chng th bc