Earlier this year I was meant to look into new towels for Olivia 8. I had been looking at improving the current towel we have.

I decided to move away from the round towel concept to add a little more practicality and new features. I said I wanted to go back to the normal rectangle towel. I wanted double sided prints on our towels and I wanted to add a corner pocket with a zipper for phones, keys etc. unfortunately due to Covid the turn around pace was going to be too slow. It was effecting the sample time which in turn would effect the order timing. It was a little disappointing as I kept thinking that our competitors wouldn’t have had this issue cause they would have the funds and following to be able to make the leap. As a small family owned and run company we are not able to compete on this level. Despite my disappointment I decided to reach out to a few friends online via Instagram who had a number of followers and asked if I could send them out towels from our current stock to promote this summer. I figured the least we could do is have people talking about us this summer. It will also give us a chance to ramp up the sales and give us momentum for our next drop.