Whether you like it or not, there is a big migration going on on social media as new platforms reflect the zeitgeist of the culture. They offer newer and more unique ways to interact.
The massive adoption of new social media platforms goes through continuous cycles. From Myspace in 2005 to Facebook in 2008 and then around 2014 on Instagram (with a short break on Snapchat). The transition to a new social platform is always reluctant, but ultimately the popularity of the platform makes us all join.
In 2020, the TikTok mobile app is the newest contender for the throne. TikTok is a mix of music, lip-sync video and micro-video content, so it's not easy to understand at first glance. It has even spurred the growth of rival platform Triller, which seeks to divert attention away from the app.
TikTok is still uncharted territory for anyone over the age of 25. Hugely popular among Gen Z, TikTok provides an insight into what it means to grow in today's hyper-connected world. The vast majority of Facebook users today are in their 40s, while Instagram is more popular with users in their 20s and 40s.
TikTok statistics you need to know in 2021
As of the end of 2019, TikTok's user base had reached 800 million. It is estimated to reach over a billion users in 2020.
As of June 2020, teens accounted for 32 percent of active TikTok user accounts.
Nearly 50% of TikTok's global audience is under 34. 26% of all TikTok users are between the ages of 18 and 24.
The TikTok app has been downloaded over 1.5 billion times worldwide.
The TikTok app is distributed worldwide: 466 million from India, 173 million from China and 123 million from the United States.
On average, a user spends 52 minutes a day in the TikTok app.
Bytedance, the company that owns TikTok, is valued at $ 75 million, making it the most valuable startup in the world.
TikTok reports that it has over 80 million monthly active users in the US. 60% women, 40% men
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