Business success is nothing to do with salesmanshipand very little to do with understanding of the offerings or products.

It is due to fundamental, more fundamental concepts that determine the success or failure of whatever you choose to do in life.

These are your A,B,Cs Belief, Attitude and Consistency. In reverse order.

Consistency
We wake up each morning and we clean our teeth and dress, get breakfast. We're consistent with our daily routine. We are consistent every day. It is important to be congruous with the tasks that are related to our work for the days we have decided we going to be working whether it is one or seven days a week. We must keep the six marbles that we carry in the left side of our pocket or on the left part of the bag. transfer one marble to the opposite side for each time we've completed a positive act i.e. having a conversation with a customer, speaking to someone about company, etc. etc. It is important to perform it regularly. We must have transferred all six marbles (better still 10) by the end the day. It is important to focus on our actions and not the results. We should be focused on the actions and not the outcomes.

When we climb mountains and we constantly be looking up at the summit, we'll eventually trip and get sucked down. We must be focused on each step in a sequence, one after the next and, as soon as the sun sets, we'll reach the summit.

Belief
A complete and unwavering faith in our company in our products, services, and what it can offer its customers.

Attitude
It could be the most important of them all, yet useless by itself. It's not a good idea to have the most positive attitude when one is sitting alone in a dark room without speaking to anybody. What is an attitude? It's different from the way one perceives self and other people. I'll explain it as follows.

Your face is completely transparent, and your personality is apparent whether it's either positive or negatively. From the moment potential customers see you, or even before you meet him, your personality comes through. The client sees it but maybe not conscious of it and reacts to it. It is a fact that the primary thing a salesperson needs to sell is themselves before they speak. If they aren't able to sell themselves, they could as well get up and leave and sleep. If they aren't able to sell themselves, they will not be able sell peanuts in a packet or even a Mars bar.

Another example of attitude, while taking my 14-year old daughter on a visit to Disneyland Paris we went one evening to an evening of an aquatic circus. It was quite unique, with people dancing, diving and doing somersaults in the water. It was an amazing performance. What made it better (we were in the very front row) was the fact that all performers, without exception, were having fun. They loved every second of it and giving the best of themselves. Their energy shined as a beacon, and this gave us a total pleasure. llb college in lucknow

So , when we rise early in the morning and start doing our routine things, we should have a big, smile that makes us feel positive about ourselves. We can keep it all day. While doing the business of our lives, we should maintain a positive outlook with our fellow employees. If we aren't at the same place that we physically, there's no need to be at all. It's much more comfortable to take a horse on the direction in which it is heading.

These are my three crucial elements that determine one's ability to succeed or fail at any endeavor in life.