The catch phrase has gone viral on NBA Twitter, and every win brings with it more bings, and more bongs. Just one week into the season, the Knicks were first in the Eastern Conference.To get more news about big bongs, you can visit sharebongs.com official website.

It all started on opening night, when the Knicks beat the Boston Celtics in a double-overtime win in front of a ruckus Madison Square Garden crowd.

One win in, and Knicks fans reacted like they’d won an NBA Title. Sidetalk NYC posted some fan reaction from right outside of MSG.Bing bong is a completely randomized set of words. It has no meaning, making it all the more hilarious.

“It’s a double-reference that is 1. commonly said in our Coney Island episodes and was invented by Coney Island rapper Nems and 2. is the sound heard in the Sidetalk intro,” Trent Simonian and Jack Byrne told Complex Sports. “Since it is a well-known Sidetalk reference and fans recognized us filming an episode outside of the Knicks game, Jordie saw us and threw in a ‘bing bong’ adlib. We added it into the Knicks episode as a reference to our previous episodes and it has since caught on as the Knicks’ unofficial slogan for the start of the season.”