Market Outlook

Essential oil blends are a mixture of different essential oils altogether to develop a new fragrance and flavor. Essential oils blends are mainly focused on developing an innovative fragrance than flavor and its therapeutic purpose. The manufacturers of essential oils are focusing on the expansion of the product portfolio and facilities. These companies and manufacturers are actively involved in developing essential oil blends with a variety of fruits, flowers, spices and others. This is also encouraging the manufacturers of food and beverages, cosmetics and pharmaceuticals to use essential oil blends to enhance their product quality. There is an increase in consumer adoption towards alternative medical treatments which uses natural and organic ingredients such as aromatherapy. Aromatherapy is an alternative to conventional pharmaceutical drugs which use essential oils and its blends for treatment and so is expected to drive the market of essential oil blends market. Globally the rise in demand for various fragrance products such as room fresheners, sprayers, perfumes and others are expected to boost the market of essential oil blends over the forecast period.

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Trend in Use of Fragrance Products is Expected to Boost Essential Oil Blends Market

Development of new products especially in cosmetics, skin care, personal care, perfumes, sprayers and others is driving the market for essential oil blends globally. The companies are expanding their product portfolio by offering products in various fragrances such as jasmine, rose, apple, sweet orange, vanilla, cinnamon, sandal and blends of many other fragrance. With the growing interest of consumers in organic ingredients for health wellness is expected to grow the market of essential oil blends. Therefore the manufacturers worldwide are focused to formulate new products with blending profiles. Oil blends are widely being used to enhance moods, relaxation, treat insomnia, pain relief and others. A trend for customizing desired flavors and fragrances is increasing in society for decorative purpose, improving ambiance, gifting and others. Increasing popularity in practice of aromatherapy which uses essential oil and its blends and other fragrance products for treating skin rashes, burns, acne, headache, joint pains and others. The increase in demand for aromatherapy and its products for personal uses is expected to grow the market over the forecast period.

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Essential Oil Blends Market Segmentation

On the basis of nature, the essential oil blends market has been segmented as-

• Organic
• Conventional

On the basis of source, the essential oil blends market has been segmented as-

• Fruits
• Flowers
• Spices
• Others (Fruit/ vegetable Peels, seeds, woods, stem, leaves, etc.)

On the basis of end user, the essential oil blends market has been segmented as –

• Food and Beverages
• Fragrance Industry
• Cosmetics

On the basis of application, the essential oil blends market has been segmented as –

• Aroma Therapy
• Air Freshener/ Room Sprayers
• Scented Sachets
• Scented Candles
• Others (therapeutics use, perfumes etc.)

On the basis of distribution channel, the essential oil blends market has been segmented as-

• B2B
• B2C
• Hypermarkets/ Supermarkets
• Convenience Stores
• Specialty Stores
• Online Stores

Essential Oil Blends Market: Key Players

The key market players operating in essential oil blends market are Now Health Group Inc., Vigon International Inc., Global Essence Inc., Health Beauty natural Oils Co. Inc., Goddess of spring LLC., Essential Care Organics Ltd., The Essential Oil Company, Frontier Natural Products Co Op., Heritage Brands Pty Ltd. With increase in use of oils for various purpose and rise in demand of scented products, a lot of regional players are expected to enter the market over the forecast period.

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Essential Oil Blends Market Opportunities

There is an increase in the use of essential oils for various purpose in homemade products and commercially available products. People are looking for various recipes and instruments available for essential oil blending for personal or home use. The manufacturers are expected to come up with new and varied fragrances in the essential oil blends market. The manufacturers of cosmetics, skin care, personal care products and others are expected to increase the use of essential oil blends and expand their product portfolio with clean labels. The developing practice of aromatherapy at home is trending and is expected to increase the market for essential oil blends. Increase in trend for DIY methods and recipes for oil blending to develop various personal care products, household products, fresheners and other decoration items are rising the use of essential oil blends. The manufacturers are expected to develop their RD capabilities to cater the growing demand for essential oil blend for a variety of uses and applications. They are also expected to focus on the extraction or distillation techniques for the development of new organic active ingredients.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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