A brand is more than just a logo and name, it's an emotional connection with consumers. When you think of Coca-Cola, you don't think about the ingredients or the manufacturing process, you think of refreshment, happiness and a sense of fun. That's what brands do for people; they create feelings and emotions.

The first thing that you need to do is look at your own product or service. What feelings does it evoke? You may want to make changes to your business in order to create a better brand image (and this could be as simple as changing your name).

A good digital marketing campaign will support the brand image that you want to portray. For example, if your product is aimed at young slim women then a website should be bright and colourful with an upbeat message and tone. If your target audience is men then a darker more serious tone will be more suitable.

If you need a reliable Auckland Marketing Agency, then look no further than The Recipe Ltd. We are an experienced and well established company that works hard to provide fast, relevant and affordable solutions to our clients. Our services include SEO (Search Engine Optimization), Paid Search Marketing also known as PPC (Pay Per Click – Google AdWords), Social Media Advertising such as Facebook Advertising, Instagram Advertising (Instagram Ads) and of course our specialist service is Video Marketing. We harness the power of these platforms to help our clients gain more visibility online, get new leads and increase sales.