Rolls Royce is identified as the epitome of luxury car design and manufacturing all across the globe. Therefore, studying one of the world's largest and most renowned car manufacturing companies is common in many marketing and management courses. And Rolls Royce case studies on SWOT PESTLE analysis are generic assignments in these courses.
If you are working on a Rolls Royce SWOT analysis case study, the information in this article can offer valuable insights. Read on for some precise guidance.
Rolls Royce SWOT Analysis
Let’s start right away with the factors that count as the company’s strengths.
STRENGTHS
- Brand Image Global Recognition àRolls Royce cars are well-known all over the globe and associated with top-tier quality, performance and the finest example in luxury. Unfortunately, this unparalleled brand image allows the company to charge exorbitant prices.
- Exceptional Backing From Parent Company àAnother major strength for Rolls Royce is its parent company's unparalleled RD and technical support. BMW is well known for its continuous research perfection of automobile technology.
- Skilled Workforce àThe company recruits the best of the best from around the world.
- Pan-Global Presence àRolls Royce is well-known across 180 countries.
WEAKNESSES
- Exclusivity
Rolls Royce is perceived as a luxury brand reserved for the rich elite. So naturally, its market demographics is quite a niche.
- Design Clones
All variants of Rolls Royce look like clones of a single model.
- Excessively High Pricing
The prices of Rolls Royce cars are at the highest end of the spectrum and completely unaffordable for a large majority of car enthusiasts. The company caters to a small clientele of the wealthiest individuals and repeat businesses.
OPPORTUNITIES
- Technology Savvy Cars
Rolls Royce and BMW have always been at the forefront of technological innovation in the automobile industry. The company incorporates wireless communications, IoT, machine learning and other potent techs into its designs.
- Focus Ongoing Green
The company has the money, manpower and materials to transform or develop eco-friendly variants.
THREATS
- Lack of Focus On Sustainability
The public is now more aware of the detrimental effects of the automobile industry on the environment. As a result, rolls Royce, BMW, and other major car companies are under massive scrutiny and pressure regarding the development of sustainable manufacturing processes products.
- Increased Competition Growing Costs
Rolls Royce faces stiff competition from Mercedes Benz, Audi, Lamborghini, Porsche, Ferrari, etc. And, the rising costs of essential raw materials is another major handicap and challenge for the brand.
And that rounds up this write-up. If you require help for Rolls Royce case study on SWOT analysis, always avail of a reputed academic service, which can offer instant assignment help, marketing assignment help, etc.
All the best!
