The Bonovitz collection developed organically, driven by aesthetics more than anything else. “What I think drew us to the work was the art itself — and not necessarily the people who were making it,” explains Jill. “It was really the work — seeing it and having it move us emotionally, or visually, or every which way.”
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How to Properly and Professionally Light Your Artwork
Successful artists not only select the right materials for their art, but also consider how external factors such as lighting may affect their work throughout the documentation, sales, and installation process.
Art is digitally photographed for promotion, both online and in print.
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Work is displayed for sale in temporary settings such as galleries and art fairs.
Collectors install and display their new art in their homes.
Buyers can preview art through apps or via online viewing rooms (OVRs) under various virtual lighting conditions.
For artists, dealers, and buyers alike, displaying your art correctly will enhance the work’s beauty. Even a minor oversight or miscalculation, however, can detract from a piece’s aesthetic impact.
Thus, it's important to consider all aspects of the artwork’s documentation, display, and installation at every stage of its life cycle.
Lighting art for proper documentation
Digital technology means artists now have access to a wide range of online sales platforms. Whether you're selling your art via the web or working with a gallery,
it's absolutely essential that the digital file of your artwork is a true representation of the piece in terms of color, scale, perspective, and detail.
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Collectors who love your work will generously refer you to their friends and could become long-standing patrons of your art.
Ensuring that the documentation of your work is as professional-looking as possible will bolster your sales and add credibility to your artistic practice.
Photographing art is a three-step process:
Choose soft, natural lighting conditions
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Take your work outside on a cloudy day. Find a position where smooth light strikes your image from above, and try to avoid any harsh shadows or bright flecks of sunlight.
Natural light is usually sufficient, but you may also like to use a reflector or artificial light to fill in any areas where the light is uneven.
