The global domain name market represented about 340 Million names registered till the year end 2016, with an overall growth rate of about 7.1%. The growth of domain names is primarily, owing to rising demand among business and individuals webspace. Domain name registrars are the entities , that allows the business to register for the desired domain names for marketing purpose. To acquire the web address, customers pay the domain name registrar a flat or monthly fee to register the site. Domain name registrars are accredited by Internet Corporation for Assigned Names and Numbers (ICANN), a non-profit organization that has been given the responsibility of allocating IP addresses and managing the Domain Name System.

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Rapid growth of e-commerce sector is one of the major trend that is expected to drive the market growth during the forecast period 2019—2026. Domain name registration is the primary step to be taken by a company to make its online market presence, thus demand for domain  name registrar increases simultaneously.

Moreover, a survey conducted by Go Daddy in 2015, found that about 55-60% of very small business have little or no online presence. Additionally, SME’s contribute to about 95% of all the enterprises in the OECD countries. Thus, small and medium scale business segments pose a huge potential for the growth of domain name registrar market during the forecast period.

Market Segmentation

The global domain name registrar market is mainly segmented on the basis of domain type, deployment and end-user. Based on domain type the market is segmented into generic top-level domains, and country code top level domain (ccTLD), out of which ccTLD is estimated to achieve a highest growth during the forecast period 2019-2026, owing to certain policies adopted by smaller countries to adopt their country domains for commercial purpose. For instance, small pacific island Tokleau is one of the largest densely populated country level domain in the world. According to a survey conducted by Verisign, Inc., approximately 146.1 million ccTLD domain names are registered till 2017, which was increased by 3.4 million as compared to 2016. The primary reason behind this growth is adoption their country level domain “.tk” by individuals and business.

The global domain name registrar market by country code top level domain (ccTLD) is expected to grow at CAGR 3.70% during the forecast period 2019–2026.

Key Players

Some of the major companies operating in the market are 11 ionos inc., , Bluehost inc., , DreamHost, LLC., , flippa.com pty ltd, Gandi sas , GoDaddy inc. , HiChina, hostgator.com LLC , Hostinger international ltd , Namecheap, inc. , network solutions, LLC , ovh, Tucows inc. Among these companies, Go Daddy is a market leader in the domain name registration with about 22% share in 2017.  In the financial year 2017,2016 and 2015, Go Daddy generated approximately about 47%, 50% and 52% of total revenue from domain related products.