If you also receive these emails, you are probably just as annoyed. These are requests that allow you to do everything when the sender does not offer anything in return.
Such emails are sent so often because linking to different websites is really important for the SEO optimization of your site. People send these annoying requests because they have an incentive to do so.
While backlinks are important, they have a right and wrong way of working. A clear request to link someone to your site is the wrong way - this way you can create backlinks in a polite way.
Why are backlinks so important?
First, the basics. SEO experts discuss how important backlinks are, but they are undoubtedly important because they affect how search giants like Google rank your site in their results. After all, sites like Google want to provide their users with the most relevant and authoritative content. Their algorithms do this in part with metrics like how long users spend on the page. This measure indicates high-quality content.
One of the most important criteria is how many people link to the page because the logic is that users treat the authoritative and relevant source as such. An algorithm is just an algorithm, so it relies on the common judgment of others to show what is good content. When another person says “here’s a great guide to different marketing automation platforms” and embeds the link in your site’s URL, it’s a backlink. Search engines also take into account the authority of the site linking to you, so a Mozin link is more valuable than a link from a blog and so on.
What are polite ways to earn backlinks?
Backlinks are good because they show the search algorithm that your site is relevant and trustworthy. Ultimately, the best way to look relevant and reliable is to be relevant and reliable. If you give objective answers to questions about your industry, people will naturally link to your site.
However, expanding coverage organically without reaching a wider community usually takes months if not years. If you want to create backlinks in a sensible way, here are a few approaches:
9 Ways to Create High-Quality Backlinks
Perfect! We already know that any links pointing to our application can help us at both the SEO and ASO levels. The question is… How do we create links to our mobile app or game? Here are 9 ways to create quality links and improve the visibility of any application:
1. A link to your application from your website
It may seem obvious, but… Do you have a website or a dedicated landing page for your app? If so, add a link to your application or applications on this page. The more and better links your site gets, the more power it has, and thus more power is given to applications linked from that site. If you do not have a website for your application… What are you waiting for?
2. Social media
Create profiles on social networks and link to your app or website (which in turn should be a link to your app). You can create profiles on Facebook, Twitter, Google+, Pinterest, LinkedIn, SlideShare, etc. Most of these links are “no-follow,” but if we want a healthy “link profile,” we need to have some nofollow backlinks. A "link profile" is the total number of links an application or domain receives.
3. Media PR
Create a press release and send it to the general and specialized media. If you’re lucky, someone will publish it, and if there’s a little more, some media will include a link to your app. You have to try!
There are agencies that are responsible for such tasks. If you have a budget, it can be a good option.
4. Sponsor the event
Sponsor or collaborate with an event in your industry and get a link to your business on the event website from the Google Play Store or App Store. Event and conference sites usually receive media links and have good authority.
5. Become a speaker at the event
Give a speech at the congress and get a link from the congress or event website to your app. I mentioned it in the previous paragraph, but the links from the event pages are cool!
6. Write the guest post
Collaborate with other apps or websites in your industry and post a guest post on their blog. These messages usually contain links to the author's website or the application itself. You can share your experience creating or managing an app, some growth hackers, or interesting information about your app.
7. Create great infographics
Infographics offer a great opportunity to spread the virus, so if you’re preparing interesting content full of information, tips, and milestones in the form of an infographic, be sure to include a link to your website or business listing. People and the media are very likely to share this kind of content, and it will help you get more ads and backlinks.
8. Boot Directories
List your startup in AngelList, Crunchbase, Startupxplore, Startup Ranking, and more. Get quality backlinks to your website or mobile app!
9. Buy backlinks (Black Hat SEO)
I never recommend buying backlinks, but you can do it (at your own risk)… BTW, if you can buy links, it means there are people selling them… Just look for those people! It is important to note that this technique is considered link spam (Black Hat SEO).
The concepts of Black Hat SEO and Black Hat ASO have certain similarities, but they are not the same. In future posts, I’ll talk more about Black Hat ASO! Which, by the way, I do not recommend under any circumstances.
Here are some tips for building backlinks
Creating links is relatively simple. However, creating quality links is not easy at all. Here are some tips to help you with your application or game's link building strategy:
Authorities Create backlinks to high authority websites. Focus on QUALITY.
Relevance Build them on topics relevant to your application. Focus on RELEVANCE.
Anchor text Don't forget the anchor text. It matters! Try to get EXACT MATCH ANCHOR TEXT backlinks, but be careful… Don't send spam!
Use ahrefs measurements to measure the authority of any application and to spy on backlinks from other applications. Maybe there are other tools out there, but ahrefs works amazingly.
Last tip: Escape from link farms, auto-generated links, and websites of dubious quality!
