The global Ready To Drink Cocktails Market is expected to be valued at USD 1.82 Billion in 2028, registering a CAGR of 12.1% through the forecast period. Soaring demand for varied flavored drinks with limited alcohol because of the rising health consciousness worldwide is a crucial factor promoting the market growth. Convenience, premiumization, and on-the-go trends among youth population or millennials are further fueling the market. Additionally, consumers are seeking out various convenient beverages like ready-to-drink (RTD) cocktails and alcopops, for not preferring spending time at restaurants or bars. These alcoholic beverages have gained enormous demand among the teenage population inclined towards products that cater to their social lifestyle. Furthermore, the escalating need for outdoor picnics, pool-side parties, social gatherings is further benefitting the industry for RTD cocktails.

However, a few religious and cultural beliefs across various countries, heavy taxation, and health related issues due to alcohol consumption are obstructing the industry’s development.

The COVID-19 Impact:
The pandemic outbreak raised a global concern and had a negative impact on the sector of food and beverages, with the sudden shutdown of manufacturing facilities. As the COVID crisis has elevated, the primary focus was on curbing the SARS-CoV-2’s spread among the healthcare professionals. However, to curb revenue losses any further, the industry players are highly focusing on accelerating their operations along with fostering their supply chains.

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Further key findings in the report

• Based on type, the spirit-based cocktails segment contributed to the largest industry share and is predicted to occupy an outstanding CAGR during the estimated timeline. This segment is rising at an exponential rate in the industry due to their varied taste. Spirit-based beverages are mostly made from tequila, gin, whiskey, vodka, and rum. Among them, tequila and gin-based products are gaining high demand.
• On the perspective of packaging, the bottles segment is registering the largest market revenue. The cans segment is foreseen to gain traction in the market, delivering the fastest CAGR in the analysis period. The growth of this segment is attributed to the rising demand for on-the-go and easy-to-carry packaging. Cans are lighter than other containers like bottles and can be easily recycled.
• Among various distribution channels, the supermarkets segment is occupying the highest revenue in the market owing to having designated shelf space for ready to drink cocktails.
• Region wise, Asia Pacific is projected to be considered as the fastest-growing market in the estimated timeline because of the increasing demand for several convenience products in different countries of Asia. Additionally, rapidly changing lifestyles and high influence of the western culture are further propelling the regional market growth.
• In December, 2020, the company Trader Joe’s has launched a new series of RTD beverages, especially cocktails. These cocktails comprise Whiskey Sour and Old Fashioned, consisting 35 percent of ABV and are predicted to be sold across the supermarkets in nearly 750 milliliter bottles.
• Leading industry vendors include Brown-Forman, Diageo, Manchester Drinks, Pernod Ricard, Asahi Group Holdings, Ltd., Bacardi Ltd., Halewood Wines Spirits, Suntory Holdings Ltd., Simple Skiff Beverages, LLC., and Shanghai Bacchus Liquor Co., Ltd.

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For the purpose of this report, Reports and Data has segmented the global ready to drink cocktails market on the basis of product type, packaging, distribution channel, and region:

Product Type Outlook (Revenue, USD Billion, 2020 - 2028)

• Malt-based
• Spirit-based
• Wine-based

Packaging Outlook (Revenue, USD Billion, 2020 - 2028)

• Bottle
• Cans

Distribution Channel Outlook (Revenue, USD Billion, 2020 - 2028)

• Supermarkets/Hypermarkets
• Online
• Liquor Stores

Regional Outlook (Revenue, USD Billion, 2020 - 2028)

• North America
• U.S.
• Europe
• U.K.
• Germany
• France
• Asia Pacific
• China
• Japan
• Central South America
• Brazil
• Middle East Africa (MEA)
• South Africa

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Key questions answered by the report

• At what rate will be the Ready To Drink Cocktails Market grow? What will be the value of the market in 2028?
• What are the key factors driving the Ready To Drink Cocktails Market?
• What would be the impact of Ready To Drink Cocktails Market across different regions?
• What are the strategies adopted by players to enter the APAC region?
• What are the future growth strategies in the Ready To Drink Cocktails Market?

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