I would like my mimosa day but I learned Keto Burn DX something and I I'm gonna keep chipping away at this thing that has become something bigger than food right that is now bigger that pizza is now not just pizza it's like it means so much more so you've got to kind of chip away at that and try different behavior around it I love that you stopped yourself from saying the word fail yeah it was like oh that's so strong know that words matter they do talk a little bit about that like how do you help people begin to change the language of how they refer to themselves or how they think.