The ecommerce market is constantly developing. According to some recent research, up to 95% of all purchases will be made online by 2040. In 2021, global online sales amounted to almost $4.9 trillion.
Among the global trends in the ecommerce development, it is worth highlighting:
- Conscious consumption (environmentally friendly recyclable goods as opposed to disposable ones);
- Seamless (omnichannel) shopping;
- The use of augmented and virtual reality technologies;
- "Invisible" payments and payments with the use of biometric data.
In other words, business owners strive to deliver extraordinary ecommerce solutions to make the buying process not only as fast and comfortable as possible, but also exciting.
Related: How to Improve User Experience? End-User Experience Monitoring in Online Stores
eCommerce is heading towards personalization through smart search and selection of products, personal recommendations, online stylists and other tools. AI will be able to analyze all your purchases and preferences, making personal recommendations based on your characteristics. Grocery chains are already implementing the selection of goods based on a genetic test and basic medical indicators.
Another notable trend is hybrid formats, when offline supermarkets and retail chains go online and open entire areas for self-delivery or online shopping. Another example of a combination of offline and online formats is Amazon Go stores: a customer can buy any product without cash registers and sellers using an application and facial recognition cameras.
Among other trends:
- ecommerce elements are actively implemented in social networks: today you can buy or go to the product page directly from TikTok, Instagram, Twitter, Pinterest, Facebook and YouTube;
- the global b2b ecommerce market, which already exceeds the turnover of b2c, is predicted to grow;
- mobile applications will replace all other online sales channels - smart voice assistants, AR fitting applications, as well as payment using PayPass will come to the aid of consumers.
What are other ecommerce trends that every business should know in 2022? NEKLO experts have collected them here: https://neklo.com/trends-of-top-ecommerce-companies/
